Larry Bell incorporated The Kalamazoo Brewing Company, Inc., in 1983 as a home-brewing supply shop. In 1985, it began to sell its own beer, producing 135 barrels in its first year. These first batches of beer were brewed in a 15-US-gallon (57 L) soup kettle and fermented in open fermenters covered with plastic wrap.
The brewery today consists of two separate brewing facilities, the original Kalamazoo Avenue facility, and the state-of-the-art Krum Avenue brewery, in Comstock, Michigan, which opened in 2003. The Kalamazoo Avenue brewery is adjacent to its pub—Bell's Eccentric Cafe—and a General Store which sells Bell's beer and apparel, as well as homebrewing supplies.
As of 2005, Kalamazoo Brewing Company changed their name to Bell's Brewery, Inc., reflecting the name by which most people refer to the brewery; it was formally reincorporated as Bell's Brewery, Inc., in 2006.